Our inspiration
Parisian Women
As a Parisian brand, Bourjois is inspired by the "je ne sais quoi" that makes Parisiennes so special.
ABOUT US
Bienvenue backstage! Want to know more? Read on to learn the unique STORY of our brand’s theatrical origin and the VALUES that have been with us since 1863, discover how we’ve been helping empower LES FEMMES and find out more INTERESTING FACTS about Bourjois and our products.
OUR MOTTO
Beauty shouldn’t be taken too seriously
Have fun with colour to bring a chic twist to your style.
OUR EXPERTISE
COLOR
We’ve designed a range of simple, smart make-up tools, vibrant colours and lightweight textures - for every woman to be effortlessly beautiful.
OUR PRODUCTS
High performance
We gift every woman the parisian secret of effortless but chic beauty.
BOURJOIS AND LES FEMMES
BOURJOIS STORY
FROM BABETTE TO TODAY’S PARISIAN
Our story
In 1924, Bourjois created a stir by using an imaginary muse: Babette. This attractive, opinionated and independent Parisian brought joie de vivre and humor. Through her illustrated adventures, she guided women in the art of effortless beauty. Inspired, Parisian women started to reinvent the definition of beauty in their daily lives. Bourjois epitomises Parisian beauty and the enjoyment of makeup.
BOURJOIS SUPPORT FOR THE EMANCIPATION OF WOMEN
During the roaring twenties, when women demanded independence, Bourjois shared a new outlook on beauty. Makeup was no longer about hiding flaws; it was about showcasing your personality through beauty.
Did you know?
Our blushes are baked in an oven, just like macarons.
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Ernest Beaux (perfumer) who created “Soir de Paris” also created “Chanel N° 5”.
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All our colour shades are play on words (Abrico’dabra – Don’t pink of it – Marshma’wow…)
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Bourjois was a perfumer beginning in 1890. Among the best known: "Manon Lescaut" (1907), "Mon Parfum" (1924), "Kobabo" (1936), "Mais Oui" (1938), "Ramage" (1951), "Glamour" (1953).
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Bourjois has created many perfumes including Stephanie de Monaco’s fragrance.
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The history of Bourjois lies in Parisian theaters and cabarets. Blushes and perfumes were created for actresses by comedian Joseph-Albert Ponsin from his own apartment!
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We match all of our packaging to the exact product shade.
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The java rice powder is launched in 1879. It is an immediate success. 2 million boxes a year are sold in the world!
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In 2001, Bourjois invented the first double ended mascara called « Coup de théâtre » refering to the brand theatre roots. One tip was for length, the other for volume.
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