ABOUT US

BOURJOIS STORY

Bienvenue backstage! Want to know more? Read on to learn the unique STORY of our brand’s theatrical origin and the VALUES that have been with us since 1863, discover how we’ve been helping empower LES FEMMES and find out more INTERESTING FACTS about Bourjois and our products.

ABOUT US

Our story

IT ALL STARTED IN 1863
1863
IT ALL STARTED IN 1863

The first creations were waxy makeup sticks in many colours, with amusing names like Jealous or Lovesick, specially created for theatre, by Joseph-Albert Ponsin a great cosmetologist.

THE LITTLE ROUND POT BLUSHER
1863
THE LITTLE ROUND POT BLUSHER

The same year, Bourjois developed a specific baking process: Combine a specific amount of powder and water, delicately mix it, pour it into rounded moulds and put it in the oven to bake. So the first "Little Round Pot Blusher" was born, which would go on to become the symbol of BOURJOIS.

FROM THEATRE ROOTS TO GRAND PUBLIC
1879
FROM THEATRE ROOTS TO GRAND PUBLIC

In 1879, the Bourjois cosmetic offering broadened rapidly; the quality and variety of this makeup brought success that extended beyond the inner circle of actors and actresses.

BOURJOIS THE PERFUMER, CREATOR OF "MON PARFUM" IN 1924, "SOIR DE PARIS" IN 1928
1924 - 1928
BOURJOIS THE PERFUMER, CREATOR OF "MON PARFUM" IN 1924, "SOIR DE PARIS" IN 1928

The amber, floral and spicy scent of “Soir de Paris”, designed by Ernest Beaux, came in a midnight blue bottle that is highly valued by today's collectors. In the United States, the name “Soir de Paris” became "Evening in Paris" and was an overnight success.

FROM 1950
1950
FROM 1950

The brand focuses on makeup and further refines its formulas to bring the best quality products to the market. They attract a young clientele who succumbs to the latest innovations: jolicils eye shadow, faithful red lipstick, waterproof mascara…

BOURJOIS PRESENTLY
NOWADAYS
BOURJOIS PRESENTLY

Bourjois is present in about 80 countries and over 26 000 retail outlets. The brand continues to empower women to discover effortless Parisian beauty.

BOURJOIS AND LES FEMMES

FROM BABETTE TO TODAY’S PARISIAN
FROM BABETTE TO TODAY’S PARISIAN

In 1924, Bourjois created a stir by using an imaginary muse: Babette. This attractive, opinionated and independent Parisian brought joie de vivre and humor. Through her illustrated adventures, she guided women in the art of effortless beauty. Inspired, Parisian women started to reinvent the definition of beauty in their daily lives. Bourjois epitomises Parisian beauty and the enjoyment of makeup.

BOURJOIS SUPPORT FOR THE EMANCIPATION OF WOMEN

During the roaring twenties, when women demanded independence, Bourjois shared a new outlook on beauty. Makeup was no longer about hiding flaws; it was about showcasing your personality through beauty.

BOURJOIS SUPPORT FOR THE EMANCIPATION OF WOMEN

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